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Web Design: Logo & Identity
01/03/2006 Logo & Identity

As part of the ACME Payment Systems Corp. project, I also did logo and identity work for them. I went through a number of potential candidates before we settled on the staggered design you see here, and some of these also-rans were pretty good. Once again, I used one of my favorite typefaces, Ultramagnetic (though I really liked the District family in some of the concept pieces). While I did feel a strong pull to a few very different concepts, we went with this one due to its visual connection to ACME's business, where the others were more generic.